PALM BEACH, FL -  The Worth Avenue Association’s “Worth the Drive” campaign includes food, salon/spa, hotel and shopping promotions and will run June 1 through August 1, 2016.

“Business definitely slows down during the summer. It’s the nature of the beast,” said Marley Herring, association president and owner of Marley’s Palm Beach Collection. “I do think [the campaign] helps activity on the street, and it results in sales for the merchants. Any effort that we can do to drive traffic toward the Avenue is a good thing.”

The new campaign will target visitors from the north and south, and from the west coast. What insiders calls “the Drive Market.”

Spend a Day in Palm Beach, it’s “Worth the Drive!”

Worth Lunching

Features a three-course prix fixe lunch for $20.16.
Participating restaurants include BICE, Ta-boó, Brandon’s at the Tideline Ocean Resort & Spa, Café Boulud at the Brazilian Court, The Leopard Lounge at The Chesterfield, Pizza Al Fresco and Café Via Flora.

Worth Shopping

“Pre-happy hour” shopping discounts from 3 to 5 p.m. Tuesdays, including a glass of wine or champagne.
* 10 % off sales at Escada, Marley’s Palm Beach Collection, Sherry Frankel’s Melangerie, Shari’s Place, Kiosk Palm Beach, Golfino, Roberta Roller Rabbit and Max Mara.
* 15 % off sales at J.McLaughlin, Calypso St. Barth and Kate Spade.
* 30% off Tamara Comolli Flip Flops
* 40 % off spring wear and 60 % off resort wear at St. John.

You’re Worth It

* Frank Cassi Beauty: Phyto conditioning treatment with blowout for $40.16 from 10 a.m. to 5 p.m. Tuesday through Saturday;
pre-lunch blowout and style for $20.16 from 10 a.m. to noon Tuesday through Saturday. Call 561-833-7883.
* Tideline Spa: Tropical Bliss & Bubbles pedicure for $40.16. Includes exfoliating and hydrating fruit blend of coconut and mango. Includes complimentary valet parking and champagne.
Call 561-540-6459 or see tidelineresort.com/palm-beach-spa.

Worth Staying

* Palm Beach Historic Inn: Room discount of 20.16 percent and parking and pet fees reduced to $20.16. Additional 10 percent off for advance payment. Offer valid through October.
Call 561-832-4009.
* The Brazilian Court Hotel: $169 per night for Worth Avenue friends and family. Promotion only applies to new reservations.
Call 561-655-7740.
* Eau Palm Beach Resort & Spa: $199 per night for Florida residents. Third night free for oceanfront reservations.
Call 888-306-4894.

For more information, visit www.worth-avenue.com or call 561-659-6909.