FORT LAUDERDALE, FL – Founder and Co-Chairman of The Original Brooklyn Water Bagel Co., Steve M. Fassberg is pleased to announce the company’s latest iteration of its QSR concept: The Brooklyn Express. The first Brooklyn Express will open Friday, March 18 in a 731 square feet state of the art facility on the first floor of The Broward Financial Centre also known as The Sun-Sentinel Building at 500 E. Broward Blvd., just north of Las Olas Blvd.
The Brooklyn Express takes the company’s branding and operational efficiency to the next level by utilizing a hub-and-spoke model, while continuing to produce its world class products on a consistent artesian basis. Fassberg opened the first The Original Brooklyn Water Bagel Co. Fort Lauderdale location this past summer at 601 SE 3rd Avenue directly across from the new Broward County Justice Complex and south of the New River. The 4,000 square feet full service restaurant and commissary (hub) will literally “feed” The Brooklyn Express on an hourly basis, insuring the freshness of The Original Brooklyn Water Bagel Co.’s bagels, muffins and cookies.
“We saw the need to bring our brand to the sub-market north of the river and Las Olas to our ever growing fan base in Southern Broward County,” said Fassberg. “Our two locations are less than a 1/10 miles apart.”
Launched in 2009 in Delray Beach, Florida, The Original Brooklyn Water Bagel Co.’s core products revolve around its proprietary 14 step water filtration system which recreates the water found in the Catskill Mountains in upstate New York 50 years ago. This “Brooklynized” water is one of the key reasons The Original Brooklyn Water Bagel Co. can make a world class New York style bagel anywhere in the world. The water is also used in their hot coffee, famous Cubsta, iced teas, muffins and cookies.
“The Express model will enable our company and franchisees to enter in dense urban pedestrian- friendly locations and simultaneously provide heathier food choices,” said Fassberg. “The platform established in Fort Lauderdale will enable the company to further enhance its reputation as a high-end corporate event caterer and satisfy the needs of the business community coming, as well as, the significant population growth anticipated.”
Open seven days a week from 6:30 a.m. to 8 p.m. with indoor and outdoor seating for 45 guests, The Brooklyn Express menu features healthy, value-driven items, all prepared the “old fashioned way,” such as authentic bagels, bagelwiches, muffins and omelets among breakfast items served all day. In true “appetizing” style, smoked fish, Old Brooklyn deli sandwiches, soups, salads, colossal cookies and much more will satisfy any food craving.
