FORT LAUDERDALE, Fl – Broward College is pleased to announce it has hired industry veteran Don Cook to lead its marketing and communications departments as its new Executive Director of Marketing & Strategic Communications.  In this role, Cook is responsible for building the Broward College brand, creating awareness and advocacy, and enhancing the student experience.

“On behalf of the entire Broward College family, I am so pleased to welcome Don, a seasoned marketing professional, to lead our marketing and communications efforts,” said Broward College President J. David Armstrong, Jr. “Don is a proven leader, and I’m confident that he and the rest of our marketing and communications team, will be able to enhance our brand and catapult Broward College’s community awareness to the next level.”

Cook brings more than 15 years of marketing and communications experience to Broward College. He previously served as Chief Marketing Officer at Learn.com, a successful Learning Management Systems company serving academic institutions, government agencies and Fortune 500 organizations.  At Learn.com, he helped market and launch over 300 online universities. The company was acquired in 2010 by Taleo Corporation for $125 million. Most recently, he served as co-founder and Chief Marketing Officer at iCare.com, the healthcare industry’s first cloud-based Electronic Health Record for Hospitals. Cook has also served the community as a board member of the Broward County Humane Society, and has mentored at-risk youth as a member of Big Brothers & Big Sisters of Broward County. He has a BS in Business Management from West Chester University of Pennsylvania and a Certificate of Completion from Oxford University. 

In this new role, Cook will lead the department with support from recently promoted Director of Marketing, Daniela Circonciso as well as, recent new hires Lesli Cartaya Franco, Director of Communications and Jennifer Silverio, Director of Creative and New Media.