All around the world, families are preparing for a season of magic. Many holiday traditions have existed throughout the years, but one tradition that is quickly sweeping the nation is the fun and festive ritual of sprinkling “reindeer dust” on Christmas Eve to attract Santa’s reindeer. A perfect way to spend time together and get every member of the family in the spirit, it’s no wonder reindeer dust is such a hit; but where and why did the tradition begin?

Kate Dwyer explains in her magical new holiday picture book, Reindeer Dust. In a fun and lyrical tale, readers are immersed in the story of hungry and harried reindeer who can’t find houses to land on through thick fog. Santa has a sled overflowing with presents, but he’ll never be able to deliver them if the reindeer don’t know where to land! One little boy, William, devises a plan: he mixes up a special batch of reindeer dust and he and his friends and family sprinkle it outside while reciting “I will always believe!” Through the fog, the reindeer are able to spot the glittering trail of reindeer dust, and Christmas is saved!

Dwyer, a mother of two and passionate advocate for children’s advancement and literacy, knew she had to share the magic behind reindeer dust when her own family became so attached to the yearly tradition. She aimed to engage children’s imaginations through family participation.

“It was important for me to write a book that features an engaging element that would both visually and physically bring the story to life,” Dwyer says.

With a captivating tale and beautiful illustrations, Reindeer Dust is sure to do just that. After reading about the origin of reindeer dust, families can turn to the back of the book, where there is a special Reindeer Dust Recipe and poem to recite on Christmas Eve. Children will stay engaged and parents will love that reindeer dust encourages a fun and positive new tradition. Why not add a little extra sparkle to the holidays?

Fun for the whole family, Reindeer Dust:

• Tells the exciting story about how the “reindeer dust” tradition first began
• Includes an easy reindeer dust recipe and special poem to be read on Christmas Eve
• Engages the imagination through family participation and captivating illustrations
• Inspires a new holiday tradition that the whole family will enjoy
• Encourages children to develop a lifetime love of reading

Kate Dwyer is a seasoned marketing executive and mom to 8-year old twins.  She is actively involved in several children’s charities and organizations. Combined, this experience has uniquely positioned her to take on her latest role as a children’s book author.

Reindeer Dust is the recent recipient of the Mom’s Choice Gold Award and the IBPA Gold (for best cover design) and two Silver (for best first book and best interior design) Awards.

Learn more about Reindeer Dust at: www.reindeerdust.com